The current crew I have playing Shadowrun ended up being called "Shadowrunner Ink", as that was the name of the tattoo studio that they operated out of, which is also a cover for an illegal trid-porn studio in the basement.
So far, they've expanded into the storefront beside them to hold their industrial chip burner and electrical generator, stolen two shipping containers that one of the PCs and a NPC live out of (stacked one on top of the other), gained a very old Japanese guy who refuses to speak English and does some very traditional styles of tattooing, extracted an IT worker from a call centre to do their online sales, kidnapped a dwarf DJ who is always blitzed out of his head on whatever he can find to do their Audio/Visual editing, and dealt with a Johnson who paid them in part with real fish.