Uh, I'm going to point out your information is rather out-of-date, Dinendae. Things have been changing with Games Workshop, and it has been for the better.
And while people like to rag on Age of Sigmar, everyone I know in the GW community finds it fun to play.
Things have had to change, because they have been reducing their customer base for years. It only looks good due to the fact they make up for it (slightly) by increasing the purchaser's costs every year, while cutting back on their costs (via reducing the amount available in a purchase). They have had to push out defunct games that they swore they would never release again, in an attempt to remain profitable.
In this region, Age of Sigmar has killed off Warhammer gaming. Sure it's going to vary from area to area, and you'll have the diehards who will stick to whatever previous edition they liked best, but Age of Sigmar was the first edition that didn't sell out it's stock to the point it needed a second and third printing fairly quickly. The last I had heard (a few months ago) was that GW were still on that first printing of stock.
That's what happens when your business model continues to price out large sections of your potential customer base. Now that there are plenty of alternate games out there for people to play, I don't know if the steps they have been taking will be enough. New players coming in can spend a ridiculous amount of money for just a GW rulebook, or they can pick up one of the Star Wars miniature games, any of the other ones out there, or grab Kings of War, and play a fantasy miniatures wargame for a fraction of the cost it takes to just get one army started in a GW game.
