That is a thing, and yes, it is more prevalent in LA, where Horizon has its headquarters. Guess who runs the P2.0 system that a lot of the "Me-Feeds" featuring 'celebrity' runners are on?
My advice? Have a public and private 'look'. Have one of those 'looks' be a disguise, either in form of a mask or a spell. Personally, I'd go with a simple disguise for your 'private' persona. Tie the hair back, put on some glasses, change the color of your clothes, and other such things. And have an agent blur faces in your feed, so you don't go revealing your contacts to the world.