I would like to formally request that Catalyst Games and Cliffhanger Productions re-evaluate their joint decision to only provide in-game content codes in Print Books and Box Sets. I understand that including a SR:O in-game content codes with the purchase of PDF Books means some changes to the sales process of PDF Books. And would require a more effort on the side of Catalyst and it's electronic's distributors for less profit. However, your decision, which is likely an attempt to create incentives for Print material sales also creates a negative incentive NOT to buy PDF materials.
This sends a negative message to me as a consumer, that my business is less valued by Catalyst. Which, in-turn, makes me question my brand loyalty. This decision negatively impacts my purchasing power/choices as a consumer. I, and many other people in the world, have made a conscious decision to move away from Print books. This is a combination of wanting to reduce my consumption of unnecessary paper-products and my physical space limitations. I would even be willing to pay a higher price for the PDF version of the books if it included the content codes. I really like what I've seen so far in the preview releases and I am likely going to buy all of the SR5 materials, but in PDF, not print.
An option which many game producers have used in the past, provides different content depending on the source of the code. Meaning PDF linked codes would provide content X while Print Books provide content Y and Box Sets provide content Z. This creates incentives to purchase of ALL forms of Catalyst's SR5 materials. Which would mean MORE money for Catalyst to produce even MORE material.
For those of you who agree with me that Catalyst Games and Cliffhanger Productions should include in-game content codes with PDFs, please join your voices to mine.
I also have this request on Shadowrun.com:
http://www.shadowrun.com/forums/discussion/27669/catalystsro-in-game-content-codes-why-no-pdf-love. Supporters, please add your voice there as well.
Thank you for considering my request.