A social skill takes a bit more than "I roll con". Even if you aren't roleplaying the scene out, you still need to say what you are trying to do, and, in the most general terms, how you are doing it. Saying "I try to get past the bouncer by acting like I'm some VIP" is acceptable (to me). I don't see that as picking on the face; I see it as asking for the bare minimum level of detail the GM needs. The street samurai with three different guns, with 8 hostiles surrounding the group, can't just say "I shoot him", either. He needs to specify which gun he is using, what firing mode he is using, and who he is aiming at.