Now that we have totally derailed this topic - I'll add to it 
These newsreports you guys make for your players, what type of stuff do you put in them? is it only news reports as results of what the players did? or "just" general fluff from the world?
Yes. Both in other words. And a few things about how Shadowrunners are affecting the election in Seattle. (I run in 2070.).
What CanRay said

A) News reports (if applicable) of Runner activity, or at least the visible consequences.
- KnightErrant faces serious embarrasment as a container shipment of arms was lost in transit last night....
- Ares stock soared as news of it's new Taser prototype was discussed with KnightErrant officioals today, possibly even leading to a breakthrough in the hunt for Dunkelzahn's grant for a non-lethal weapon accurate to 100m.....
- Denver is asking what has Ghostwalker so upset? The Great Dragon has made zero public announcements for some weeks since explosions rocked several sections of the pueblo.....
Note: These are not normally immediate, as unless its high-profile breaking news, even the corps take a few days to announce big developments or stock-shaking growth.
B) Fluff and gumf of zero relevance, but popular nature
- After sold-out concerts in New York and LA, banned in Sanfrancisco, Troll Psycho-Grunge Band 'The Scream' are headed home to Seattle!
- Traffic on the I5 was brought to a standstill by an overturned Ice-Cream truck. The Halloweeners go-gang have cordoned off the area in order to loot buckets of Cookies-and-Cream. Now for our live drone-feed...
C) Unknown teasers, hidden in either news items or Gumf, that may foreshadow future missions...
- Descendants of the 20th century rockstar Elvis Presley announced today that further unheard recordings will be made available
(if they're not stolen by an interested Mr.Johnson/King fanatic) at the Graceland Memorial park
- JimBob, our resident squatter-in -the-know tells us that aliens have abducted his talking pet rat
(Horizon took an interest in his Technocritter). More comedic ramblings at 10.