I love it when people discuss these things like they're real and not subject to the agendas and whims of writers.
Well, you want to at least be HONEST about it. If people pick up the next book and see "S-K stock drops by 99%! Spinrad Industries snatches BMW from under Lofwyr's claws! S-K folds!" then, well, they're gonna be tiiiicked.
On the other hand, if you take several books to say things, like "Due to the Dragon Civil War, all corporations associated with dragons are seeing their sales, and stocks, take a dive ... none so hard as Saeder-Krupp", and "The Orange Queen has been targeting Lofwyr assets all over the planet ... including some we didn't know about!" and "Spinrad seems intent on knife-fighting Saeder-Krupp all over Europe, but Lofwyr's too distracted to fight back" and so on, then you set the stage.
But since you need Chekov's Gun out there to be fair, people love trying to find the clues and guess where things are headed.
As opposed to, say, Agatha Christie novels, where they withhold some vital clue, only sharing it when she's cracking the case, and you're all, like, "Well DUH. If you bastards would have TOLD me that, I could have solved it too!"
Haaaaaate it when authors do that to me.